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Our purpose
We offer international visitors a 360-degree view of Japan through unique walking tours. Let us introduce ourselves as InsideOutJapan, and we’ll gladly introduce you to the Japan we know, inside out!
Our promise
InsideOutJapan is here to share the best of Japan with international visitors through unique guided walking tours, on and off the typical tourist path. We immerse guests in the people, places, flavors, cultures, and customs of the country through local stories and perspectives, quelling curiosities, guiding with care, and sparking connections.
Our Travel Storytellers
We call IOJ guides “Travel Storytellers” (TSTs) because they immerse guests in the people, places, culture, customs, and history of Japan through first-person perspectives and meaningful storytelling. They want our guests to have the best possible experience in Japan and are here to help make that happen.
Why choose us
InsideOutJapan offers immersive small group walking tours led by local Travel Storytellers (TSTs) and self-paced audio tours via the IOJ app. Our diverse tours cover iconic sites and niche experiences, providing guests with unique anecdotes, perspectives, and local insights to confidently navigate Japan.
Offering small group walking tours, we believe the best way to understand a place is by following in the footsteps of locals-those of today and of years past. And so, we walk, because it allows us to get up close and personal with Japan's sights, smells, people, and places, on and off the typical tourist path.
Our catalogue of thoughtfully curated tours is as diverse as the stories to be found throughout the country. From iconic sites, streets and flavors to niche experiences and special interests, we cover a lot of ground - literally, and figuratively. With every step, we help guests understand the local way of life so they feel confident navigating through everyday encounters after we bid them farewell.
Our values
Care
Curiosity
Perspective
Storytelling
Our experiences
InsideOutJapan offers our guests two distinct opportunities to explore Japan, each unique, personalized and interactive in their own way:
Walking Tours With a Travel Storyteller
Our walking tours led by Travel Storytellers are perfect for travellers who:- are seeking an in-depth experience that introduces you to Japan through the eyes of a local- want to connect with people, places, and stories that are only available by having human perspective, knowledge and networks- are open to meeting and learning with other international travellers
Self-Guided Audio Tours Powered by Neko Smart Guide
Our self-guided audio tours, powered by Neko Smart Guide, are perfect for travellers who:- want to explore independently and at your own pace, guided by in-depth local knowledge and expertise- prefer flexible exploration, and are not interested in committing a half- or full-day to a group experience
