Not just guides...

We call IOJ guides “Travel Storytellers” (TSTs) because of how they immerse guests in all things Japan. They don’t just rehearse facts memorized from guidebooks or information plaques; they draw from their own experiences, historical insights, and everyday anecdotes to deepen the walking tour experience for every guest.

What makes a ‘Travel Storyteller’?

Passionate leaders

They are passionate about Japan & eager to immerse guests in its many facets, through their own eyes.

Local experts

They live where they work, giving them a nuanced understanding of local culture, customs & traditions.

Personalized approach

TSTs customize their approach whenever possible to appeal to our guests' distinct rhythms & curiosities.

High service standards

All TSTs go through rigorous IOJ training and are well-equipped to uphold the highest standards of service.

Engaging hosts

They take their role as hosts seriously, but not too seriously, so every tour feels warm, enlightening, & memorable.

See Japan through their eyes

Whether detouring to a quiet street in Kyoto at sunrise, explaining the origin of a particular rhythm of daily life in Tokyo, or sharing an unexpected anecdote that makes a centuries-old temple suddenly feel alive, IOJ’s Travel Storytellers don’t just guide you; they offer perspective, understanding, and depth to what you’re seeing and why it matters.

Our selection & training

Every IOJ Travel Storyteller is carefully selected for their cultural depth and local knowledge, communication skills and empathy, and passion for sharing Japan with international guests.

They are trained in the IOJ storytelling approach, which combines historical context, personal insight, and meaningful human connection.

Our Selection and Training, IOJ Travel Storyteller

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